WMP supports you in your editorial projects and also takes care of content marketing. From concept, through layout, to text and printing – regardless of the format (print or online) and the target group (internal or external). We use our journalistic expertise to realize employee and customer magazines, external publications and information material such as websites, social media channels or newsletters. We create your publication with our editorial team or support your communications department in the production of your own content formats.
WMP restructured internal and external communications for a leading German grocery supplier. This included the complete graphic and text relaunch of all employee newspapers as well as the roll-out of a digital communication strategy in word, image and sound. In addition, a digital newsroom was developed and implemented in close cooperation with the company’s press office, enabling fast and cost-effective collaboration between editorial, technical and distribution departments.
WMP accompanies the change process of a medium-sized family business from the environmental industry. A generational change in management required a corresponding rebranding. WMP designed a modern, public appearance in the form of a fresh corporate identity aimed at establishing new business areas for a broader corporate positioning. The core of the implementation was, among other things, the company’s website and its social media channels.